About The Brand

Introduced in 1896 as a "draught beer for connoisseurs," Michelob was served only on draught in the finest retail establishments. That did not change until 1961, when Michelob was introduced in a bottle with a distinctive teardrop shape and gold-foil shrouded neck. Michelob is brewed using the most expensive ingredients available, including a high percentage of two-row barley malt and imported hops. The Michelob Brewing Co. is a small, state-of-the-art brewery where some of the world's most skilled brewmasters have access to anything they need to craft new beer recipes. Admittedly, not every experiment works. But then, you only ever drink our finest results.