About The Brand
Before there was a company, there was a drink. Antoine Peychaud,a Creole immigrant, operated a pharmacy on the French Quarter's Royal Street in1838. With his background as an apothecary, he was a natural mixologist. Hisfriends would gather for late-night revelry at his pharmacy. Peychaud would mixbrandy, absinthe and a dash of his secret bitters for his guests. Later thisquaff would come to be known as the Sazerac.