About The Brand

Shock Top is a traditional Belgian-Style wheat ale first introduced in 2006 as a seasonal brew under the name Spring Heat Spiced Wheat. After winning a gold medal in 2006 and bronze medal in 2007 in the Belgian White category at the North American Beer Awards, Anheuser-Busch decided that it was only right to bring it to the people year-round. Since calling it Spring Heat didn't seem to make a whole lot of sense in the middle of November (or July, for that matter), the company changed the name to Shock Top.